Do you agree with the product classification

Assignment Help Marketing Research
Reference no: EM131494819

Principles of Marketing

Deliverable Length: 4-5 paragraphs

Details:

The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue.

Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week.

At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.

At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week.

Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.

The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week.

This week we begin to focus on the marketing mix, and marketing mix planning begins with developing an offer that brings value to customers. At the heart of this offer is your product/service.

Main Discussion Post: Due by Sunday

Using the product/service chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following:

Identify the type of product/service (convenience, shopping, specialty, unsought), and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.

Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product support services). Explain how this supports your marketing strategy.

Your main post on the discussion must be submitted by Sunday. The post should be 2-3 paragraphs in length (or at least 250 words)

Please respond to at least two other student postings by addressing the following:

Do you agree with the product classification? Why or why not?

Analyze how the product/service attributes identified by the student can differentiate the product/service from competition.

Your replies to at least two other student posts must be submitted by Sunday. Each post should be 1 paragraph in length (or at least 75 words)

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality and interactivity of your postings. If you complete all of your posts at one time, your participation will not be considered interactive. Use of unoriginal text and excessive quotes indicates a lack of comprehension and shows that you may not have mastered the concepts.

Attachment:- chocolate_industry-_1.rar

Reference no: EM131494819

Questions Cloud

Described how well-formed goals are developed : Described how well-formed goals are developed. What are some of the characteristics of a well-formed goal? What skills and techniques would you use?
Benefits of working with clients on defining : Explain the benefits of working with clients on defining "what will be different when their problems are solved",
Resilient and liberated characters : How did with the rise of the feminist movement in the 1960s and 1970s, films began to change and present females
May egon lawfully withold the data : Egon Company advertised that its new diet pill could reduce one's weight by 10 percent. When a potential customer asked to see the data supporting this claim.
Do you agree with the product classification : MKTG205-Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, brandingetc.)
What effect does frequency have on for a fixed value : What effect does frequency have on Ic and Vc for a fixed value of capacitance in this circuit? What would be the effect of increasing the value?
Can the ftc prohibit krill corporation : The Krill Corporation manufactured skis and ski equipment. It published an ad stating that the world's finest table tennis player used its skis exclusively.
Would practice be considered an unlawful loss-leader action : A-1 Supermarket learned that a manufacturer of light bulbs was going out of business. A-1 bought the entire stock of bulbs and then offered them for sale.
Highlight social problems at the local : Newspapers commonly highlight social problems at the local, national, and international levels. When you are reading the newspaper(s) of your choice

Reviews

Write a Review

Marketing Research Questions & Answers

  A business plan: gift shop

A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.

  Managerial decision making

This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".

  London congestion charge

Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.

  Market research

The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.

  Producing quality steel by stressing sound management

Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices

  Monitor and review the performance of members of a team

Monitor and review the performance of members of a team.

  Scientific research and informal research

Differences between scientific research and some informal research

  Dilmah ceylon tea: market development in australia

Dilmah Ceylon Tea: Market Development in Australia.

  Quantitative analysis based on a excessive research

Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..

  Market research report

Market Research Report

  Designing a lunchbox menu for children

Marketing Plan- Designing a lunchbox menu for Children

  Case study:moet hennessy louis vuitton

Case study:Moet Hennessy Louis Vuitton

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd