Do you agree with the marketing director

Assignment Help Computer Engineering

Reference no: EM133423629

Question: Tip Top Toys is a relatively small division of Worldwide Enterprises. Worldwide has nine other divisions, which include insurance, health-care products, and financial planning services, to name a few. The corporate marketing director for Worldwide has requested Tip Top's customer shopping data to target people who might be likely to purchase items or services from other Worldwide divisions. The database manager is not totally comfortable with this and pointed out Tip Top's web privacy policy, which states "Tip Top Toys, a division of Worldwide Enterprises, will not share personal data with other companies without a customer's consent." The marketing director replied that the statement only applies to outside companies- not other Worldwide divisions. He said he checked with the corporate legal department, and they agreed. The database manager replied, "Even if it is legally OK, it's not the right thing to do. Many people take our statement to mean that their data does not leave Tip Top. At the very least, we should give customers a choice, and share the data only with their consent." Do you agree with the marketing director? Why or why not?

Reference no: EM133423629

Questions Cloud

Describe how resting potential is achieved in a neuron : Describe in detail how resting potential is achieved in a neuron. Draw and describe the ion gradient across a neuronal membrane, and include the structures need

Identify the wbs activities for the requirement gathering : addition of cash on delivery payment option to online website for food orders - Identify the WBS activities for the Requirement Gathering, Functional Design

How is endosymbiosis a good example of how a hypothesis : How is endosymbiosis a good example of how a hypothesis can "become" a theory? What occurred during the 1960s and 70s. to change its status?

Identify major organ systems explain the major interactions : Identify major organ systems Explain the major interactions of organ systems Describe how your body functions Describe the role of nutrition and exercise

Do you agree with the marketing director : We should give customers a choice, and share the data only with their consent." Do you agree with the marketing director? Why or why not

Briefly describe what are formal methods verification : Briefly describe what are formal methods verification. Discuss arguments for formal method and arguments against formal methods

What types of system are agile approaches to development : For what types of system are agile approaches to development particularly likely to be successful? List the 5 principles of agile methods

Discuss about the clone conveiving naturally and carrying : Apparently there are many reasons people want to clone animals. The article below talks about the clone conveiving naturally and carrying on the birth line.

Identity information of the poster in order to file suite : Identity information of the poster in order to file suite against the poster. How should the courts handle these cases, where the company's complaints may

User Account

All Pages