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1. Do you agree with Bill Bernbach's quote regarding advertising, why or why not? (The quote that states advertising is not a science but it is art).
2. Advertising isn't just some mutant offspring of capitalism. What does that means and why is Diet Coke an example of this?
3. Should a strategy be tight?
what are the pro and con implications to a manager, or expert in organizational behavior?
what changes should be made to encourage employee engagement and participation or to enhance overall results?
A top client of your marketing research firm has just made the following statement to you "You guys are always creating new terms to describe the same old concepts. MIS is just another name!" Explain to your client what MIS(Marketing information syst..
llustrate what is process cycle time of overall system. If firm operates 8 hours per day, 20 days per month, illustrate what is monthly capacity of manufacturing process.
What could you have done to improve the success of your team and what action steps should be implemented to enhance the future effectiveness of the team. Discuss your strengths and weaknesses.
Define an appropriate marketing research problem based on the management decision problem you have identified.
Dell has been the longtime leader in the custom built, direct to consumer segment of the PC business.
What is the relationship between organizational design and organizational change?
The “Don’t rock the boat” attitude is frequently seen as the virtuous road. What steps could a business take to encourage confrontation?
During _____ an advertising researcher would be most likely to use aided recall, sales tests and inquiry tests.
Discuss the strengths and shortcomings of high formalization and centralization within the context of your organizational experiences.
Research your list, using your course materials and the Internet, justifying why the materials are needed and where to purchase them.
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