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1. Social listening is now being used by most brand managers. How important do you believe it is for brands to listen to social media chatter?
2. Almost all comments on social media are made by a small percentage of consumers. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?
explain how economics can be used to analyze the situation and predict changes in equilibrium prices and quantities. Will the change likely persist over time, or is it temporary?
Explain IP4 Chocolate Bar and Overview of integrated marketing communications
Provide a Situational Analysis of the current Internal and Customer Environments. Research and prepare an analysis of the External Environment. Complete SWOT Analysis and SWOT Matrix. Develop at least 3 Competitive Advantages based on SWOT analysis
How would you address Sara's concern about the level of privacy in an online versus off-line database
Home Grocery Delivery Service
Identify a fading brand. What suggestions can you offer to revitalize it? What strategies from this chapter do you think will work best
What are the key points of the Deloitte and GMA study and What are the key points of the Communispace and Colorblind study
The debate over which research approach is better has been discussed for years. What is your opinion on the controversy of whether qualitative or quantitative research is a more effective research method? Include your rationale
Prepare a marketing plan for a product or service of your choice. Create a product mix and also perform a SWOT analysis.
Explain Name a product that failed due to the other P's of marketing - promotion, pricing or place
Review the rights and responsibilities of Certified Management Accountants. What are some of the ethical responsibilities and obligations that management accountants have within an organization
Explain the profit maximizing, or loss minimizing level of output - Define a normal profit and an economic profit
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