Do they matter in some product categories more than others

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Reference no: EM133647233

Assignment:

Hello I need your help in answering the following questions in paragraphs about consumer value:

1. How much do brand names matter to one when one make a purchase? And explain.

2. Do they matter in some product categories more than others? Why or why not?

3. Discuss the answer using the concepts of exchange value, use value, and sign value and what each means?

Reference no: EM133647233

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