Reference no: EM131231674
Pick two products currently available in the marketplace, the products do not have to be similar to each other. One should be from a well-established company that is at least 25 years old, and one should be from a young company established less than 10 years ago. Research these companies and their products on the internet.
Through your research, address the following questions:
How are these companies targeting their customers?
Determine the market space position of your two selected products by creating a positioning matrix.
Do these products have social media presence?
If so, are the social media campaigns targeting the segments?
If not, what type of social media should the company have?
Present your findings in a 600-800 word document. Locate at least two more resources in addition to the textbooks to use as references. Cite any sources you consult in APA format.
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