Do the results imply that advertising hurts sales

Reference no: EM13903243

Interpreting regression data. A marketing manager of a company used a pocket calculator to estimate the relation between sales dollars for the past three years and monthly advertising expenditures (the independent variable). The regression results indicated the following equation:
Sales Dollars ¼ $97,000 - ð1:45 x Advertising Dollars.

Do these results imply that advertising hurts sales? Why would there appear to be a negative relation between advertising expenditures and sales?

Reference no: EM13903243

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