User Account

All Pages

Do the messages resonate with the target market

Assignment Help Marketing Management
Reference no: EM132141579

Question: Write a 700- to 1,050-word paper in which you:

1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising.

2. Identify the part of the Hierarchy of Effects Model that the advertisement targets, noting the specific step in the model related to the part. Do any of the advertisements touch on the means-end concepts?

3. Answer the following questions in your assessment:

• What market segment are the commercials targeted at (describe these target markets)?

• Are the messages aligned with the IMC objectives?

• Do the messages resonate with the target market?

• Is the correct media being used to send out the messages?

• What kind of message strategy is being used - cognitive, affective, or conative?

• What recommendations, if any, would you make to change the message content?

Format your presentation consistent with APA guidelines.

Reference no: EM132141579

Questions Cloud

Discuss the nature of the work and working conditions : Discuss the nature of the work, working conditions, necessary qualifications, and the future job outlook for the occupation.
Ford motors used to compete in international markets : What (a) options and (b) approaches have Tesla and Ford Motors used to compete in international markets?
Beyond ensuring high return for its stockholders : In your judgment, does the management of a company have any responsibilities (i.e., duties) beyond ensuring a high return for its stockholders?
Describe how the global environment affects each : Identify at least three common human resource facets and describe how the global environment affects each.
Do the messages resonate with the target market : Identify the part of the Hierarchy of Effects Model that the advertisement targets, noting the specific step in the model related to the part.
Explain their potential interests and necessary strategies : A stakeholder matrix includes at least 5 relevant stakeholders and explains their potential interests and necessary support/mitigation strategies.
Describe the new product or service : This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to "go to market".
Explain the logic behind your territory design : Read through this brief article on sales territories. Define a sales territory where you live for selling that product.
What benefit-value can you take for your life : Write a paper with 500 words in count to answer the following questions: What you learned from your participation in the Focused Friday event.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd