Reference no: EM132901040

Developments and advancements in technology have impacted marketing and promotional campaigns. The most successful organizations currently have fully embraced the use of technology in promoting their products and services amongst the targeted audience. Technology has the benefits of making the marketing campaigns more personalized, enabling them to address the specific needs and interests of the customers in the market. Technological advancements have created an enabling environment for marketers to yield big from their operations. Effective use of technology in marketing creates an effective interface between the customers and the various brands being promoted.

• Some of the common technologies that are ideal for marketers include using Asynchronous text like emails, Synchronous text like chats, and File transfer protocol (FTP) to exchange files online, telnet, audio-video, among others. Many marketers have embraced the use of social media platforms, the common ones being Facebook, Instagram, and you tube. The platforms have occurred due to technological advancements and present huge benefits to marketing practices, considering the small costs involved and reaching a large audience within the shortest time possible. Marketers must be well conversant with the cost-benefit analysis when determining the marketing and promotional methods to use. The chosen methods should be cost-effective when compared to the benefits to be realized. Such practice is critical because it makes it possible to maximize the profits of the concerned firms, which is the ultimate goal of any profit-making organization. Marketers directly impact the financial growth and sustainability of the firms they serve. Therefore, they must be careful with their decisions and actions to enhance the sales and profitability levels (Villanova et al., 2021).

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• Marketers experience various problems, affecting their marketing decisions and the company's marketing goals and objectives. When formulating marketing questions, it is ideal that the marketers consider researching the pressurizing issues within the companies they serve. One of the most significant problems is understanding how customers make purchase decisions. Such knowledge is ideal in enabling the marketers to offer the most satisfying products and services, which comprehensively address the customers' varying needs, tastes, and preferences. A feasible research question, in this case, would be; What factors guide customers' purchasing decisions?

Research Questions

Question 1: Do you prefer low or highly-priced products?

Question 2: Does the quality of a product or service affect your purchase intentions?

Question 3: Do you like purchasing products from retail stores or online?

Question 4: Do marketing and promotional campaigns affect your purchase decisions? (Bin et al., 2018).