Reference no: EM132879068 , Length: 3

Assume the following hypothetical scenario: Topnotch Protection Corporation is an American company that manufactures cost-effective protective covers for smartphones made out of innovative composite material, which currently are being manufactured and sold only in the United States. Topnotch has received interest for its innovative protective covers from various countries in Africa, Asia, Central America, Europe, and South America. Topnotch management is considering selling as well as manufacturing its innovative protective covers overseas in those countries to meet international consumer interest.

Question 1: do these groups view domestic versus foreign manufactured products? Is there a societal preference in your selected country to favor one over the other for certain products and how does this affect these cultural groups and Topnotch Protection Corporation?

Question 2: Necessary consideration of how social elements influence the behavior and decision-making of your selected culture groups. For example, how does the economy and economic conditions in your selected country influence the behavior and decision-making of your selected culture groups in terms of Topnotch Protection Corporation penetrating the market? Or how do beliefs and communication style in your selected country influence the decision-making of cultural groups in terms of advertising/marketing strategies as well as consumer behavior, government regulator behavior, etc.

Question 3: Necessary consideration of how personal and/or social actions impact cultural groups. For example, how does the personal responsibility of income/profit maximization of cultural groups intersect with the social responsibility of cultural groups to maximize societal welfare such as to achieve maximum economic growth, full employment, etc. in your selected country? What actions, individually and/or collectively, may cultural groups undertake to support desirable outcomes for society?