Do firms that use good ethical practices have an advantage

Assignment Help Marketing Management

Reference no: EM13734395

The Good, the Bad, and the Ugly

We've all heard the cliché that "nice guys finish last." Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, "Heaven Can Wait," Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the "good guy tuna company." Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about for you and your family?

Select a company that you believe has exceptionally good or bad ethical practices. Tell your classmates if you believe they are at an advantage or disadvantage and why. Consider the Schoolcore values, particularly excellence. Does the firm you selected reflect any of them in their marketing practices? Use specific examples to support your opinions. Don't forget to include your personal experiences with the company and with our core values. Please type the name of your firm in the title of your post (e.g., TOM'S SHOES) so your classmates can easily see it. Any firm can only be used ONCE - first come, first served!

These are Core Values

Excellence

Saint Leo University is an educational enterprise. All of us, individually and collectively, work hard to ensure that our students develop the character, learn the skills, and assimilate the knowledge essential to become morally responsible leaders. The success of our University depends upon a conscientious commitment to our mission, vision, and goals.

Community

Saint Leo University develops hospitable Christian learning communities everywhere we serve. We foster a spirit of belonging, unity, and interdependence based on mutual trust and respect to create socially responsible environments that challenge all of us to listen, to learn, to change, and to serve.

Respect

Animated in the spirit of Jesus Christ, we value all individuals' unique talents, respect their dignity, and strive to foster their commitment to excellence in our work. Our community's strength depends on the unity and diversity of our people, on the free exchange of ideas, and on learning, living, and working harmoniously.

Personal Development

Saint Leo University stresses the development of every person's mind, spirit, and body for a balanced life. All members of the Saint Leo University community must demonstrate their commitment to personal development to help strengthen the character of our community.

Responsible Stewardship

Our Creator blesses us with an abundance of resources. We foster a spirit of service to employ our resources for University and community development. We must be resourceful. We must optimize and apply all of the resources of our community to fulfill Saint Leo University's mission and goals.

Integrity

The commitment of Saint Leo University to excellence demands that its members live its mission and deliver on its promise. The faculty, staff, and students pledge to be honest, just, and consistent in word and deed.

Reference no: EM13734395

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