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Media messages foster stereotypes, ideals of a culture, when they reflect and reinforce cultural values. They often contain combinations of gender, age, social class, ethnic values etc. Watch one hour of television. Observe and take notes about the commercials that are shown over this hour.
Consider the following while watching each commercial and address:
Question 1: What message(s) (stereotypes, cultural values, etc.) does each commercial seem to convey. Explain examples.
Question 2: Do you feel any of these commercials use psychological tricks in their advertising? Explain.
Question 3: Do you believe any of these commercials could potentially influence consumer buying behavior? Explain.
Question 4: Do you believe any of these commercials help shape a brand image that is etched in consumers' minds? Explain.
Stating a strategic vision for the company in a brief paragraph. What is it that you are striving for? Think of this as your team's vision statement - what are your broad goals for the next three years
Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share.
Why is that strategy the best choice and will it need to be adjusted over the duration of the Product Life Cycle (PLC)? Why or why not?
Develop an initial sales revenue forecast and marketing budget for your plan. Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year. Provide justification for your choices.
In the disasters you saw in the photographs, what should the buyer have insisted upon in his/her contract with regard to risk of loss? Explain.
Which strategic options for market entry or expansion would a small company be likely to pursue? A large company?
describe what tasks are required in developing a marketing strategy. Provide a definition of each task. In your own words, list the "Four Ps" of marketing. Explain each one in your own words. .
Consider a game in which two players take turns moving a coin along a strip of wood. - Are there any contingencies in the game from which the player with the move obviously should select Push?
Explain what an emerging market is from a global perspective. Aanlyze the importance of an emerging market from a domestic viewpoint.
Why is it important for teachers to discern the cultural differences among their students? What are some things that a teacher can do to learn more about the cultures of their learners? How could this influence lesson planning?
Identify three key variables that would affect your choice of entry strategies. Using specific examples, how might these variables affect your analysis?
Personal brand image, What are the impressions, thoughts, and images about you that a visitor to your web site should take away after exploring it?
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