Do factors complicate the marketing of the product

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Though many moms and dads try to shop for healthy cereals for their kids, the children themselves have a lot of influence on the purchases. This article gives some statistics regarding this influence, and advises that parents should be targeted with an eye to appealing to kids simultaneously - not an easy task since they may care about different things.

Question 1: Choose a product and do some research about its purchase, concentrating on household purchase roles. For heterosexual couples, is the decision to purchase made by the husband alone, the wife alone, or jointly by both parties? Is the buyer also the decider or also the user? Is there an influencer? Do these factors complicate the marketing of this product?

Reference no: EM132651452

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