Do estimating gift card redemption

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Point 1: During the current "stay at home" order, many people are trying to support local businesses. One way to do show this is to purchase gift cards to use after the current situation passes. So, people are stocking up on gift cards to restaurants, hair salons, nail salons, etc. Although these business all sold gift cards in the past, this situation is like no other.

Question 1: Do you think that companies can rely on the historical methods of estimating gift card redemption? Why or why not? If not, what method/factors should companies rely on when estimating the predicted redemption rate of the gift cards?

Reference no: EM132513413

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