Do consumers really care about conscious capitalism

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Reference no: EM133058342

Discussion Forum - CSR

Read the Doing Well by Doing Good - Corporate Social Responsibility report 2014

According to the report over half of consumers reported willingness to pay extra for products and services from companies that are committed to positive social and environmental impact. A closer look shows that the sentiment is particularly strong amongst the Millennials (age 21-34) and Generation Z (age 15-20), even though they are coming of age in one of the most difficult economic climates in the past 100 years.

What might explain this phenomenon? And do you believe that this sentiment translates into actuality? Do consumers really care about conscious capitalism when it comes to buying decisions, and why?

Attachment:- doing Well by Doing Good.rar

Reference no: EM133058342

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