Do consumers buy products that reinforce

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Reference no: EM133387724

Video: GENDERED MARKETING | The Checkout

Case Study: Directions: Please view the video links and discuss "how advertisers might influence our perception of gender". Please also provide a thorough explanation for the questions below.

Questions:

1. Who makes who? Do consumers buy products that reinforce what they (the consumers) already believe OR do marketers affect/create our understanding of gender?

2. Is capitalism (since we're talking about advertising) to blame in creating gender conflict?

3. Should government bodies regulate the messages portrayed about gender (particularly in ads) or is this censorship AND does it matter if it is censorship?

Reference no: EM133387724

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