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Read the above brand case study, "Do Brands Matter During a Pandemic? Examining Marketing Communications During COVID-19" and then answer the following case study questions. Support your arguments with examples and incorporate marketing concepts/terms from the textbook/slides/marketing articles you read.
What kind of brand communications have you received since the start of lockdown? Have they struck you as appropriate or inappropriate considering the context?
Do you think it's ethical for brands to be advertising or pushing communication campaigns during a public health crisis? What information, if any, do you think these campaigns need to include?
In what long-term ways do you think COVID-19 will push brands to change up their messaging when the pandemic is over?
Discuss the concept of power and why uncertainty has been seen to be an important basis for power in organisations. Use examples from lectures, the text book and/or everyday life.
What are the pros and cons of different methods for improving the delivery of care within health care organizations.
Define the term social responsibility. Find an example of a company action that was legal but not socially responsible.
How are roles and functions of those roles different depending on the industry? How does this affect the management of information? Support your answer with relevant resources.
Describe a decision-making process for employees with two different strengths. Determine how the process might be approached differently for each employee to produce the best results. Use scenarios to convey your idea.
When conflicting medical opinions are pre- sented, should the advice of a medical expert count more heavily than the opinion of a general physician?
Describe options for meetings including face-to-face, teleconferencing, web-conferencing and using webcams.
Explain what you're doing to keep your "professional brand" consistent across social and professional platforms. Discuss the steps you could take to developing a professional connection with a mentor or career coach.
How would your recommended change get accomplished? What impact would the actions have on the lending ability of the banking?
Explain how their global business competitiveness. Write a three-to-four-page paper in Word format. Utilize at least two scholarly sources in your research. Apply APA standards to citation of sources.
Explain the role capitalism plays in corporate decision-making
A patient who is visually impaired? A patient who is hard of hearing? Please use a APA formatted citation/reference. Discussion post must be 150 words.
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