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Read the above brand case study, "Do Brands Matter During a Pandemic? Examining Marketing Communications During COVID-19" and then answer the following case study questions.
1. What kind of brand communications have you received since the start of lockdown? Have they struck you as appropriate or inappropriate considering the context?
2. Do you think it's ethical for brands to be advertising or pushing communication campaigns during a public health crisis? What information, if any, do you think these campaigns need to include?
3. In what long-term ways do you think COVID-19 will push brands to change up their messaging when the pandemic is over?
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As a member of the Committee for Dynamic Success, you have spent some time researching other companies' Codes of Ethics. Codes of Ethics can range
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