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Do brands matter during pandemic

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Reference no: EM132861725

Read the brand case study, "Do Brands Matter During a Pandemic? Examining Marketing Communications During COVID-19" and then answer the following case study questions. Support your arguments with examples and incorporate marketing concepts/terms from the textbook/slides/marketing articles you read.

What kind of brand communications have you received since the start of lockdown? Have they struck you as appropriate or inappropriate considering the context?

Do you think it's ethical for brands to be advertising or pushing communication campaigns during a public health crisis? What information, if any, do you think these campaigns need to include?

In what long-term ways do you think COVID-19 will push brands to change up their messaging when the pandemic is over?

Reference no: EM132861725

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