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Do brands matter during a pandemic

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Reference no: EM133087063

Read the Case study, "Do Brands Matter During a Pandemic? Examining Marketing Communications During COVID-19"

1. What kind of brand communications have you received since the start of lockdown? Have they struck you as appropriate or inappropriate considering the context?

2. Do you think it's ethical for brands to be advertising or pushing communication campaigns during a public health crisis? What information, if any, do you think these campaigns need to include?

3. In what long-term ways do you think COVID-19 will push brands to change up their messaging when the pandemic is over?

Reference no: EM133087063

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