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Assessing the quality of reported earnings using cash flow data. Prior to the dominance of Netflix, Blockbuster was the leading movie rental company in the U.S. In 1989, Lee J. Seidler, a senior analyst with Bear Stearns & Co., issued a research report critical of Blockbuster's earnings. Mr. Seidler observed that although Blockbuster's 1988 net income was $15.5 million and its cash flow from operating activities was $48.4 million, his review of the firm's cash flow data revealed that Blockbuster's purchases of new videocassette rental inventory had been classified as an "investing activity" rather than as "operating activity" on the company's statement of cash flows.
Presented below is selected financial statement for Blockbuster (in millions of dollars):
Blockbuster Cash Flow
1988 1977
Net Income $15.5 $4.09
Cash Flow from Operations 48.3 10.3
Purchases of videocassettes rental inventory (51.3) (14.3)
Problem 1: Do you agree with Blockbuster's decision to classify its videocassette inventory purchases as an "investing activity"? Why or Why not? How does Blockbuster's cash flow classification of its video inventory purchases affect its cash flow from operations? In general, discuss how the statement of cash flow data can be used to help evaluate a company's reported earnings?
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