Reference no: EM132187758
Explanation of GoodBelly Sales Spreadsheet
You need to do a regression analysis and prepare a report
The data came from 126 Whole Foods stores over the 10 weeks between May 4 and July 13. There was a total of 1,386 observations.
Variable Definitions
1. Weekly Sales (Volume): The number of units sold per store per week.
2. Average Retail Price: The average retail price for GoodBelly products per store per week.
3. Sales Rep: Defined as 1 if the store had a regional sales rep (face-to-face contact) and 0 if the store had only the national sales rep (no face-to-face contact).
4. Endcap: Defined as 1 if a store participated in an endcap promotion.
5. Demo: Defined as 1 if the store had a demo on the corresponding week.
6. Demo1-3: Defined as 1 if the store had a demo 1-3 weeks ago.
7. Demo4-5: Defined as 1 if the store had a demo at least 4-5 weeks ago.
8. Natural Retailers: The number of other natural retailers within 5 miles of each store.
9. Fitness Centers: The number of fitness centers within 5 miles of each store.
Attachment:- Dataset.rar
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