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ASSIGNMENT - Divestment Event Ad: Measurement Component
Was your Divestment Event Ad successful?
How did you measure its impact?
Write a brief paragraph on how you chose to make your poster visible, how you chose to measure its impact and the results! If you used social media, take screen shots of the results and upload on Moodle. Below is the original assignment for creating the event promotion: The assignment is to create a 12 x 16 one-sheet promoting the Feb 13th divestment event. Before you begin creating, answer the following:
What is your objective?
Who is your target group?
Define the persona you plan to reach.
What is your strategy that you believe will motivate them to attend?
Where will the poster be displayed?
Find a way to show that your poster succeeded in some way.
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