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Huflix, a movie streaming service, is thinking of diversifying into the microwave popcorn industry. However, they are concerned about potential substitutes threatening the industry: DIY popcorn (i.e., unpopped kernels that you pop yourself) and cheese puffs. When microwave popcorn prices suddenly increased by 10% last year, the sales of unpopped kernels went from 1.2 to 1.5 million pounds, while sales of cheese puffs went from 1.8 to 2.1 million bags (while the prices and product offerings for both remained unchanged). Which is the more threatening substitute?Group of answer choices
Unpopped kernels
Cheese puffs
They are equally threatening
There is not enough information
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