Diversified company that operates in multiple markets

Assignment Help Operation Management

Reference no: EM131786631

Altria is a diversified company that operates in multiple markets – Tobacco, Beer, Processed Food and Financial Services. In the US Tobacco market, the company owns brands such as Marlboro, Virginia Slims and has 35% market share versus its competitor that has a 15% market share. US Tobacco contributes to 40% of the revenues of the company and it is a mature business. The global Tobacco business is growing and Altria is behind BAT with a 20% market share. BAT has a 30% market share. In the Food business, Altria owns Kraft and they are behind Nestle globally. The Food business contributes to 25% of the revenues. The processed food is growing at a rate of 5%. The Beer market is a mature business and Altria has a 10% market share compared to InBev’s 30% market share. Beer contributes to 15% of the revenues. The Finance business is the smallest business and contributes to 5% of revenues. This is a mature market and Altria is a distant 10th in market share.

(1) Construct the table for the BCG matrix.

(2) Construct the BCG matrix matrix

(3) Demonstrate the strategic fits if any

(4) What recommendations would you provide Altria based on this analysis.

Reference no: EM131786631

Questions Cloud

Determine the amount of the components of pension expense : Determine the amount of the components of pension expense that should be recognized by the company in 2010

Prepare the journal entries to record the pension expense : Prepare the journal entries to record the pension expense and the company's funding of the pension plan for both years

What will be tapdance wacc : Suppose that TapDance, Inc.'s, capital structure features 75 percent equity, 25 percent debt, and that its before-tax cost of debt is 10 percent.

Compute the standard direct labor rate per hour : During March, the company purchased direct materials at a cost of $55,650, Compute the standard direct labor rate per hour

Diversified company that operates in multiple markets : Altria is a diversified company that operates in multiple markets – Tobacco, Beer, Processed Food and Financial Services.

Prepare the journal entry to record income tax expense : Prepare the journal entry to record income tax expense, deferred income taxes, and income taxes payable for 2010

Norsk management in redesign logistics system : List and classify decisions faced by Norsk management in a redesign logistics system.

Uniform commercial code governs the sale : Article 2 of the Uniform Commercial Code governs the sale of. Which of the following contracts is NOT covered by article 2 of the UCC?

Differences between employee dismissal-employee discharge : Compare and contrast two differences between employee dismissal and employee discharge.

User Account

All Pages