Reference no: EM133256102

Course outcomes:

• Distinguish between diverse economic systems and models, to evaluate their relevance and impact on business practices in a global market
• Deciem>> is a Canadian vertically-integrated, multi-brand skincare company, owned in majority stake by Estée Lauder (Wire, 2021). The poster child of industry disruption and innovation, Deciem didn't call itself The Abnormal Beauty Company for nothing. Weathering the storms that come with success, the company successfully expanded globally, until the pandemic caused its worldwide store shutdowns (Wishhover, 2020).
• As the pandemic was controlled and Deciem regained its footing, its CEO wondered implications of worldwide economic changes on global market expansion opportunities. She asked the senior marketing manager, Devi, to identify the least and most country for market expansion. Devi must report back in a week.
• Your entire class reports to Devi. She has asked each of you to cover a different country and report back on its suitability for expansion by the deadline provided to you.
• Macroeconomic assessment report  should include the following:
  • Table of contents
  • Executive Summary
  • Introduction
  • Country's macroeconomic trends (with implications)
  • Conclusion
  • References