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Goals:
To increase your awareness of the effects of population and demographic changes
To present an overview of the marketplace of the future
To explore the nature and trends of major minority markets
Discussion Questions:
Which diverse consumer markets has the best future potential for sales of a) sports cars, b) new technology, and c) energy drinks? Why?
What marketing opportunities do consumers in the Baby Boomer age cohort present?
Additionally, Michael is considering whether to purchase a standard espresso machine or a deluxe espresso machine.
Leopoldo Manufacturing has just hired a new controller, Diana Metcalf. Comment on the effectiveness of Diana’s budgeting strategy.
How has the onset of the internet affected the three main areas of intellectual property law; Copyright, Patent and Trademark? What steps can be taken to protect a person or company's intellectual property rights in the age of the internet? Should in..
What is the difference between negligence and strict liability? What are some of the latest amendments to the Truth-in-Lending Act?
Determine the annual volume for the breakeven point between the two machines?
A quick service restaurant is considering changing the number of process steps necessary in assembling a burger. Currently the burger assembly process requires four steps, each of which operates at the 4 sigma quality level. Assume that the four-step..
Would the third crew member be economical? Would a fourth member be justifiable if the resulting service capacity were 2.6 trucks per hour?
What is the expected size and growth rate of your market? What is your fundamental marketing strategy? Cost leadership. Differentiation. Focus.
Please view the NBC Learn Videos on outsourcing located within the module content. They present a couple contrasting views.
Consider an effective team that you have observed or participated in. Identify the characteristics that contributed to this team’s productivity.
Determine the order quantity at which the total inventory costs would be minimized?
Evaluate training and development methods for various types and levels of organizations.
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