Reference no: EM133096750

The onboarding process for the marketers at Avondale Industries has been identified as the first to undergo a major revision. The marketing department wants the initial two-day training to be engaging, interactive, and impactful. In designing the program, the training team identified four activities for the training program.

1. Lectures from the company's best marketers and upper management (kind of like TED talks)
2. Break-out sessions where experienced marketers team up with new employees to complete hands-on projects
3. E-learning that must be completed before meeting in person
4. vVdeo training (stored on the company's YouTube channel), with videos that answer FAQs, how-to videos, and videos that provide information about current marketing trends

Why did the trainers include diverse activities in the training?

• The diverse activities help the transfer of learning by reinforcing what the employees will be doing in their day-to-day jobs.
• Because people have different learning styles, the trainers have included different activities to meet the needs of a diverse group of people.
• The training activities help people learn by observing the experiences of others so they can model their behavior after those who model correct behavior.
• The different activities enhance the training and is in keeping with the original request to make the training engaging, interactive, and impactful.