Reference no: EM132288034

Question: 2 discussions 300 wrds each .

Discussion 1: Product Life Cycle Stories

Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you're going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.

Guided Response:

1. Review section 3.2 in our text regarding product life cycles.

2. Identify an appropriate product, product category or brand.

• One that has moved through all phases of the life cycle

• Do a web search for dead brands or product fads. Or use this article about bygone tech for inspiration.

3. Research your brand/product/catgory to answer the following:

• The approximate timing of each life cycle phase.

• The key events that marked the start or end of each phase.

• Use at least three sources.

4. Post this information to the discussion forum below.

• In the title of your post identify your product/brand/category.

5. Your response must be at least 300 words and also refer to your textbook.

• Use at least three sources in addition to your textbook

Discussion 2: Gender as Market Niche

Market niches: Digital Show and Tell

Brands carve out niches in the marketplace by targeting a specific audience. And two of the most powerful tools a marketer has for making their target feel the brand is "for them" is how they position and package their Product and how they make use of Place - relative to both physical and virtual places of business.

You're going to select either the male targeted Sport Clips (a retail hair cuttery) or the female targeted Sister Snog (a London business social network) and describe how they target through the use of place and product.

Guided Response: 1. Pick one of the two brands and visit their website

• Sport Clips or Sister Snog.

• Identify a site page - landing page or otherwise - where place and/or product is featured.

Remember; place encompasses physical and virtual locations

• In the post title identify whether you picked Sport Clips or Sister Snog.

• Copy the webpage link from your browser.

• In the body of your post, use the ‘Link to URL' tab to include the link to the page you are seeing.

• Identify at least three examples of how place and/or product is used to reinforce the gender targeting. Use at least 300 words and refer to your text to support your ideas. Your response should contain details about niche marketing.

• Feel free to use more than one page of the website to explain your ideas. (Add the link to all the pages you are talking about).

• Compare and contrast the physical appearance of the two brands. Hint: color, layout, features, and etc.