Distribution system of green works

Reference no: EM131000206

Q.1: At what stage of its product life cycle is Green Works on? Explain why you think so.

Q.2: At this stage, what should be the promotional objective of the company?

Q.3: Create the profile of a ‘Green Works' customer. Use various elements of ‘Segmentation' to support your answer.

Q.4: What should be the SKU size(s) of Green Works? What should be the pricing? Why?

Q.5: Outline the distribution system of Green Works, starting from factory to end customer. (Assume there will be local production)

Q.6: Explain how Green Works can use various IMC tools for marketing the new product.

Q.7: When a person is purchasing Green Works, what type of buying behavior is s/he demonstrating? Why do you think so?

Q.8: You approach one of the most popular superstores in Dhaka to negotiate a deal to place Green Works in their store. Suppose the owner of the store demands a personal favor in return of securing a good place in the store. What would you do? Why?

Reference no: EM131000206

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