Reference no: EM13914753
You will now consider mechanisms by which your customers will purchase your products and / or services (e.g., online, storefront, direct sells) and the primary manner in which you intend to reach new customers (e.g.,TV, radio, social media, special events).
Consider the marketing materials that you intend to use. According to the textbook, marketing materials are collateral used to promote your business or products. Promotional strategy may include free trial offers, money-back guarantees, and buy two (2) for the price of one (1) type of deals. Write a five to seven (5-7) paragraph journal entry in which you:
1) Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies:
a. use stores located in different regions
b. sell online
c. hire a sales team to sell directly to suppliers and door-to-door
2) Recommend three (3) strategy options that you could use in order to get your product or services out to your customer base.
3) Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share.
4) Propose three (3) action steps that you can use to move your plan forward. Consider how, when, and who will be involved in the execution of this plan.
Use at least two (2) quality references.
|
Characterize evolution of u.s. water quality policy
: Nutrients and pesticides are prevalent causes of water pollution. From an economic perspective, analyze why more has not been done to control agricultural runoff, the major source of these contaminants.
|
|
What is the percentage change in the price of bond
: The Corner Grocer has a 7-year, 6 percent annual coupon bond outstanding with a $1,000 par value. The bond has a yield to maturity of 5.5 percent. What is the percentage change in the price of this bond when the yield to maturity goes up to 7%?
|
|
What is the correlation coefficient
: The covariance of the returns between Willow Stock and Sky Diamond Stock og 0.0700. The variance of Willow is 0.2550. and the variance of Sky Diamond is 0.1450. What is the correlation coefficient between the returns of the two stocks?
|
|
Communication channel scenarios
: A plethora of situations exist in the business world and each circumstance necessitates a fitting communication channel. Since every channel varies in the ability to express exacting information, a focus on selecting the appropriate communication ..
|
|
Distribution strategy relative to target market
: Determine the distribution strategy relative to your target market, location, and selection of distribution channels. Indicate whether or not you will leverage the following strategies:
|
|
Determine the proper amount of service revenue to report
: Determine the proper amount of service revenue to report for the month. Prepare a journal entry to record the revenue and related liabilities for the month.
|
|
Increase in fixed manufacturing overhead costs
: Assume that Barker Company has sufficient capacity to produce 124,600 Zets each year without any increase in fixed manufacturing overhead costs. The company could increase sales by 40% above the present 89,000 units each year if it were willing to in..
|
|
Decided to sell of current furniture just prior to moving
: You are planning to move next year. You recently told your best friend that you have decided to sell all of your current furniture just prior to moving as you do not want to pay to transport it across the country. Your friend offered to pay you $2,00..
|
|
Forthcoming print advertisement
: You are the manager of the Gander Mountain store in Frogtown, Illinois. Recently, a customer mentioned that they believed your prices for ammunition were lower than the prices of Gander's primary competitor in the hunting equipment market, Cabela'..
|