Distribution of risk across company innovation portfolio

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Reference no: EM132305688

1. Which goal is not helped by a well- run portfolio management process?

Maximizing the expected value of the portfolio

Balancing resources with active projects

Supporting the strategic plan

Developing more effective launch campaigns

Avoiding overload and project gridlock.

2. When comparing forecasting existing products with new products, which statement is the most accurate?

New product forecasts use history, while existing product forecasts are based on assumptions.

The goal of a new product forecast is meaningfulness, while accuracy is the goal of an existing product forecast .

Existing product forecasts are based on contingencies, while new product forecasts are based on certainties.

New product forecasts attempt to identify a point, while existing product forecasts identify a range.

New product forecasts use statistical methods, while existing product forecasts are based solely on judgement.

3. Assume that you want a to build a pool on your property.

a. Develop any sample project charter for the project.

b. What is the importance of customer requirements? Why must they be precise?

c. Would you give contractors instructions in the RFP to submit their proposals according to a standard format? Why or why not?

d. Develop an RFP for building a pool on your property. Be creative in specifying your needs. Feel free to come up with unique ideas for the RFP.

4. The Risk Matrix is a tool to assess the distribution of risk across a company’s innovation portfolio. It evaluates risk according to which 2 dimensions?

How familiar a company is with the technology and the market.

How much the company is spending in R&D and whether the technology is new or existing.

How many competitors are in the new market, and how deep their pockets are.

Speed to market and the size of the marketing budget.

none of the above

5. Criteria to consider when setting a new product’s price include all of the following except:

Profitability for the channels

Profitability for the firm launching the new product

Fixed costs of corporate headquarters

Prices of alternative products and brands

Surveys and concept tests with target consumer

Reference no: EM132305688

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