Reference no: EM132976088

Assignment Background Select a multinational company and evaluate it on the following Distribution Management criteria's:

Warehouse Application Criteria:

1. Important functions of Warehousing.

2. Operating Principle of Warehouse Design

3. Economic and service benefits of Warehousing.

4. Consolidation, Break-bulk and Cross-dock Warehouse.

5. Contract Warehouse.

Strategic Marketing Application Criteria:

1. Strategic Planning and Strategic Marketing.

2. Overall Sales Strategy and Sales Budget

3. Forecasting Approaches.

4. Types of Distribution Channels.

5. Channel Strategy and Channel Design

Distribution Channel Application Criteria:

1. Strategic Role of Intermediaries.

2. Types of Distribution Channel Functions

3. Channel Strategy Decisions.

4. Channel Design and Competitive Advantage.

Planning, Sales Forecasting and Budgeting Application Criteria:

1. Strategic Planning and Linkage to Strategic Marketing.

2. Efficient and Effective Sales Strategy

3. Forecasting Approaches and Methods of Sales Forecasting.

4. Purpose and Process of Sales Budget.