Reference no: EM133089104
Marketing
1. Marketing Planning
1. How can a company's marketing organization identify newly emerging competitors in time to plan?
2. And execute an effective marketing strategy in response to these competitors?
3. Provide an example.
2. Marketing Strategy
1. Share an example of a situation when you used TVM calculations to support a financial decision either in your professional or personal life. (If necessary, share a hypothetical example of when you might use TVM calculations.)
2. Discuss which TVM calculations you used to support your financial decision and the benefits this provided.
3. In the example you shared, how was cash flow impacted by your decisions?
At any point in time, the market value of a firm's common stock depends on many factors.
4. Visit Yahoo Finance. Select a public company and look up the company's stock's performance over the last year. Discuss which company you selected and its performance.
5. What do you think are the market forces that might have influenced the value of the company's stock at its peaks and valleys?
6. What do your findings indicate about your selected company's financial health?
7. Why is marketing research important to the development of a marketing strategy?
Provide two specific examples:
• Example No 1.
• Example No 2.
3. Product Lifecycle
1. In your own words explain product Lifecycle
Select a product with which you are familiar.
2. Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product?
3. How will this affect the marketing of your selected product?
4. Distribution Channels
1. Explain Distribution Channels
Provide twoexamples of how geographical location can affect your selection of distribution channels.
Example No. 1
Example No. 2
5. International Distribution Channels
1. Explain International Distribution Channels
2. Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels?
3. Provide an example of how an international company (such as Unilever or Mondelez International) changes itsmarketing messages based on country.