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Distinguishing features of luxury items

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Reference no: EM133186512

Exercise 1: What are the most significant distinctions between the luxury industry and other industries?

Exercise 2: What are the distinguishing features of luxury items (as opposed to premium and classic items)?

Exercise 3: Describe how and why a firm employs storytelling, using a television ad as an example. (Please give the URL for the ad you've chosen)

Reference no: EM133186512

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