Reference no: EM132829751

Question 1:

Apply a market audit, SWOT analysis, identify target markets, competitive markets, and competitive advantage to a product/service you choose either existing in the market or a product/service of your own creation.

Question 2:

Explain distinguishing between high & low involvement situations with appropriate example situations to support your answers and show what a retail manager and his marketing team should do in both situations.

Question 3:

Choose a brand name that you are familiar with and explain the following:

• Explanation of the brand and its equity.
• Components of the brand position in the market place ( Brand domain, heritage, values, assets, personality and reflection)
• Reason(s) for the growth of brand for the chosen brand.

Question 4:

Acting as a retail manager, choose a retail and apply the following guiding objectives to ensure fulfilling the following criteria to buying task:

• Right product
• Right time
• Right quantity
• Right place
• Right price