Reference no: EM132257811

Strategic Management Assignment Tasks:

1. Drivers of Change

There are many external drivers of change for businesses today, particularly in the area of technology. Analyse 3suchexternaldrivers for change for your chosen organisation as they seek to compete in the global, dynamic and fast changing world of business.

Analyse and critically evaluate the impact that each of these drivers is having upon both the relevant industry sector and upon the selected company.

2. Competitive Environment

For 1of yourcompany's business units, conduct a competitive analysis utilising the five forces of competition analysis as outlined by Michael Porter. You must alsoclassify whether the overall threat/power of these forces is low, medium or high, justifying your points.

3. Internal Analysis:

Conduct each of the following tasks:

3.1 A Resource Audit, distinguishing between Basic and Distinctive Resources

3.2 An Analysis of Capabilities (Analyse a maximum of 5 capabilities distinguishing between Threshold and Distinctive Capabilities) Justify your answer by conducting a VRIO analysis for bothDistinctive Resources and Distinctive Competences.

4. Conclusions and Recommendations

Draw conclusions as to the key issues that you have analysed. Put forward key recommendations as to how your selected organisation should proceed in the future in terms of their strategic direction.

Structure of Report and Presentation

Referencing

Strategic Management Assignment Guidance

*Important note: Students are not permitted to choose Starbucksfor this task as assessmentsforthis organisation have been conducted before. If students do so they have not fulfilled the assignment brief and will have deemed to fail the assignment.

Word Count

Please note that the word count does not include the executive summary,tables, diagrams, appendices (if required) or reference list. Please include a word count on your table of contents page.

Report Structure

• Table of Contents Page

• Executive Summary (1 pagemaxiumum)

• Introduction (very brief introduction to the company)

• Main Body  - This covers task 1, 2, and 3 of your assignment. You can include graphs and charts here but they can also be placed in the appendices

• Conclusion and Recommendations. This covers task 4 of your assignment

• Reference List

• Appendices (if required)

Please see the Powerpoint slides on moodle for more information on preparing a report.