Reference no: EM13728306
In this course, you have studied the concept of marketing research. For your last Individual Project, research the various types of organizational buyers and consumers, and distinguish the factors that influence their purchasing decisions. Also, report on how the marketing research industry has affected consumer decision-making process.
For this assignment, you must make a report of 6-8 body pages in which you research the various types of organizational buyers and consumers, and distinguish the factors that influence their purchasing decisions. Answer the following questions in your report:
What are the various types of organizational buyers and consumers?
Distinguish the factors that influence decision making?
Who makes up the marketing research industry?
How does the marketing research industry affect the consumer decision-making process?
Give at least 5 recommendations of how BevCo could use this information to help market their new beverage?
|
Discuss the ethics of the gaming
: Provide clear-cut examples for each. Discuss the ethics of the gaming. Research and share an example of a recent price war and how it turned out
|
|
How is the judicial branch composed in each plan
: How is the judicial branch composed in each plan? Discuss the following issues: The supreme court composed and chosen how; The design and selection of any additional courts.
|
|
Mole of benzene fed into the reactor
: The liquid stream from the scrubber goes to a dryer where the water is driven off leaving pure maleic anhydride - The moles of benzene that are completely oxidized in the reactor per mole of benzene fed into the reactor?
|
|
Business and professional women
: Professional organizations that are specific to career areas are a common way that professionals stay in touch with current issues in their field. For instance, the Business and Professional Women (BPW) is a common group in many cities. They offer..
|
|
Distinguish the factors that influence decision making
: In this course, you have studied the concept of marketing research. For your last Individual Project, research the various types of organizational buyers and consumers, and distinguish the factors that influence their purchasing decisions. Disting..
|
|
What is the horizon value
: The Granite Paving Company is all-equity financed and has the following free cash flows in years 1-4: $3 million ($3M); $3.7M; $4M; $4.2M. After year 4, the firm is expected to grow at a sustainable rate of 3% per annum. With a WACC of 12%, what is t..
|
|
Summary slide which addresses key points of your paper
: In this assignment, you will create a PowerPoint presentation that outlines what you believe will be the biggest challenges facing organizations in the next twenty (20) years. Provide one (1) summary slide which addresses key points of your paper
|
|
Calculate NPV-IRR and MIRR
: Company X wants to acquire another similar company. It estimates that net cash flows for the acquired company will be $8,500,000 per year for 10 years. The cost is $50,000,000. The company's cost of capital is 10 percent. Calculate NPV, IRR, and MIRR..
|
|
How do the actions of apple apply to the tcos
: Case Analysis - Apple Computer: Research how Apple managed to reinvent itself over the years. How do the actions of Apple apply to the TCOs
|