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1. Distinguish between the 4 types of Markets (Existing, Resegmented Niche, Cost, New) for each, discuss the recommendations for the 4 marketing mix items (product, price, distribution, promotion).
2. There are 4 things you are trying to convince others of when you pitch your business or prepare a business plan. What are those 4 concepts?
List types of decisions that would need to be made and the appropriate person, group, or method for each, for example, individual team member.
Research one organization that has expanded into a global market and outline some of the problems that the organization had to mitigate
Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. The product is a line of yoga clothing for women desgined to stay in place while practicing yoga. Then develop the segmentation, ..
Imagine that you have been given the opportunity to lead one (1) of the three (3) researched international competitors.
desires to control inventory levels so as to minimize the sum of holding and order costs. It costs the firm $20 to place an order. Nike estimates its yearly inventory carrying costs
Construct a cause-and-effect diagram to reflect student dissatisfied with university registration process. Use the four Ms or create your own organizing scheme
Evaluate LensCrafters' operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
Describe at least one application of modern technology in each of these service industries:
Approaches to enhancing differentiation through changes in the value chain do NOT include:
Why might we tell ourselves tragic stories? Why would we want to subject ourselves to sadness, horror, and fear?
Are large salaries justified as incentives to produce beneficial consequences, or as rewards for past accomplishments?
Many nonprofit organizations (NPOs) do not measure their success by financial results but rather by outcomes related to their missions.
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