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Distinguish between the different consumer response models

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Distinguish between the different consumer response models, and indicate which model you would use to change consumer attitudes. Justify why you have chosen the model.

Including AIDA model, Innovation Adoption model, Information Processing model, Hierarchy of Effects model, Foote, Cone and Belding (FCB) planning model, Elaboration Likelihood Model (ELM).

Reference no: EM133473329

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