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Assignment:
Setting marketing communications objectives for Playstation 5 (where do we want to be?) It is just for 2 mounts campaign June and July 2023
Please set quantifiable communications and sales objectives using appropriate metrics, KPIs and time scales based on chosen scenario. Provide a rationale for choosing specific figures or percentages. Explain how your objectives were derived from your context analysis. Distinguish between the current- and desired- level of communications objectives by setting metrics E.g., to increase brand awareness from 10% (cite a source here) to 20% over a two-month period from June to July 2023. You may also set sub-objectives. Similarly, distinguish between the current- and desired- level of sales objectives by setting relevant metrics. E.g., to increase market share from 5% (cite a source here) to 12% over a two-month period from June to July 2023. Again, you may set sub-objectives.
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