Distinguish between the current and desired level of sales

Assignment Help Marketing Management

Reference no: EM133419598

Assignment:

Setting marketing communications objectives for Playstation 5 (where do we want to be?) It is just for 2 mounts campaign June and July 2023

Please set quantifiable communications and sales objectives using appropriate metrics, KPIs and time scales based on chosen scenario. Provide a rationale for choosing specific figures or percentages. Explain how your objectives were derived from your context analysis. Distinguish between the current- and desired- level of communications objectives by setting metrics E.g., to increase brand awareness from 10% (cite a source here) to 20% over a two-month period from June to July 2023. You may also set sub-objectives. Similarly, distinguish between the current- and desired- level of sales objectives by setting relevant metrics. E.g., to increase market share from 5% (cite a source here) to 12% over a two-month period from June to July 2023. Again, you may set sub-objectives.

Reference no: EM133419598

Questions Cloud

What are the five stages of the consumer buying process : What are the five stages of the consumer buying process? List out and briefly explain what might a consumer be thinking/doing at each stage.

How is nature different from nurture in the process : How is nature different from nurture in the process of socialization? Define each term in your response. Select an individual to whom you can apply the nature

Develop a direct response communications campaign : Develop a direct response communications campaign that reaches out to the best PetSmart customers. What communication media would you use?

How and why is social change important : How and why is social change important? If you could be part of any social movement today, which movement would you be a part of and why?

Distinguish between the current and desired level of sales : Similarly, distinguish between the current- and desired- level of sales objectives by setting relevant metrics.

Should the u.s. government be responsible for providing all : Should the U.S. government be responsible for providing all citizens with access to the Internet? Or is gaining Internet access an individual responsibility?

Explain how these factors influence illness : explain how these factors might present themselves during at least two stages during the course of illness. Finally, explain how a medical social worker might

Which theory is most compatible with zwaagstra argument : which theory is most compatible with Zwaagstra's argument? What about his argument is compatible? Are any of the theoretical concepts from within

Compare the new landing page vs the current landing page : Also, briefly describe how you would test and compare the effectiveness of the new landing page vs. the current landing page.

User Account

All Pages