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Question - N Airline operates in the short haul flight industry. Unlike many of its competitors who are constantly seeking to reduce costs, often at the expense of customer service, the foundation of N's business strategy is based on providing a superior quality of service. Its mission is to be market leader, providing unrivalled customer service, in flight comfort and reliability in the short haul airline industry. N Airlines views its customers as central to strategic developments, and values its staff in building success.
Required -
1. Distinguish between the concepts of mission and objectives.
2. Using examples, illustrate how the mission for N Airline could be translated into strategic objectives.
Hubbard argues that the Fed can control the Fed funds rate, but the interest rate that is important for the economy is a longer-term real rate of interest. How much control does the Fed have over this longer real rate?
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