Reference no: EM13250146
1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each.
2. Describe the different market-segmenting strategies companies pursue and why.
3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?
Your response must be in your own words. Your initial post should be 3 to 4 short paragraphs that reflect research, course content synthesis and reflection and at least 250 words.
Please use references below plus any other reference. Please cite within the text. Paragraphs must be at least 3 sentences.
References
Wright, R. E. (2008). TARGETING, SEGMENTING AND POSITIONING THE MARKET FOR COLLEGE STUDENTS TO INCREASE CUSTOMER SATISFACTION AND OVERALL PERFORMANCE. College Student Journal, 42(3), 891-894.
Chin-Feng, L. (2002). Segmenting customer brand preference: Demographic or psychographic. The Journal of Product and Brand Management, 11(4), 249-268. Retrieved from https://search.proquest.com.ezproxy1.apus.edu/docview/220592057?accountid=8289
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