Distinguish between operational and analytical crm

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Reference no: EM131230263

How do customer relationship management systems help firms achieve customer intimacy?

• Define customer relationship management and explain why customer relationships are so important today.

• Describe how partner relationship management (PRM) and employee relationship management (ERM) are related to customer relationship management (CRM).

• Describe the tools and capabilities of customer relationship management software for sales, marketing, and customer service.

• Distinguish between operational and analytical CRM.

Reference no: EM131230263

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