Distinguish between customer value-satisfaction and quality

Reference no: EM13268881

1. What is Marketing ?
2. Distinguish between customer value, satisfaction and quality.
3. Explain the difference between wants, needs and demands.
4. What is included in the marketing offer ?
5. Compare and contrast how the internet has changed “connections with customers”
6. What are the four E-marketing domains ? Explain each one.
7. Explain the difference between e-business, e-commerce, and e-marketing.
8. Describe the Model of Buyer Behavior shown on page 137 of your text.
9. List and describe the factors influencing consumer behavior.
10. What is CRM ?

Reference no: EM13268881

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