Distinguish between a corporate and a marketing web site

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Question: Distinguish between a corporate Web site and a marketing Web site. Virtually all businesses have Web sites. Generally, these sites can be classifi ed as either corporate Web sites or marketing Web sites. Corporate Web sites are designed to increase the fi rms' visibility promote their off erings, and provide information to interested parties. Marketing Web sites are also designed to communicate information and build customer relationships, but the main purpose of marketing Web sites is to increase purchases by site visitors.

Reference no: EM131457672

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