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Distinguish between a brand and its products

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Apple is a good example and at times it is difficult to distinguish between a brand and its products. When we think of Apple the brand we naturally think of iPod or iPhone as part of their product line. Without strong product lines the brand loses credibility. The point is the relationship between products and brands is changing, with product becoming an integral part of the equation. Can you give examples of a strong brand that failed with some of their products by not keeping up with innovation?

Reference no: EM131989479

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