Reference no: EM132898506

Proposal strategy is a plan to write persuasive, winning proposals.

Describe the following concepts in detail as they relate to a proposal strategy:

1.How do you distinguish a capture strategy and a proposal strategy.

2.explain the process of identifying economic buyer, the users, the technical buyers and then listing their issues.

3.How do you use power rating to meld individual's buyer issues into a set of organizational issues.

4. How do you use an integrated solution worksheet to arrive at a competitive solution that is aligned with the customer's issues and requirements.

5. describe the process of using an integrated solution worksheet to arrive at a competitive solution that is aligned with the customer's issues and requirements?

6.The process of preparing a bidder comparison matrix to discern how the customer organization perceives the solution versus competitive solutions .