Reference no: EM132170991

Apple Inc. Growth Strategic Planning Process

Mission 

To provide families and friends with reliable products, built from innovative technology, allowing them to communicate on personal and professional levels.

Vision 

To be the global leader of innovative technology. 

Values 

Accountability 

Consumer Oriented 

Innovation 

Quality 

Core Competencies 

Conflict Resolution 

Customer Feedback 

Project Management 

Risk Management

Control Mechanisms

 Revenue Increase : 

• Pricing Strategy Analysis
• improve customer service
• Perform yearly audits
• Review of quarterly sales
• Ensure proper financial controls are in place

Reduce Expense

• Renegotiate contracts annually
• inventory reporting and tracking
• Financial Reporting (Monthly or quarterly)
• Business Operations Analysis (quarterly)

Expand Market:

• Market Trend review
• Brand recognition
• Understanding Compliance

SMART Goals

A. Create more than 25,000 new jobs all around the world and improve manufacturing costs within the next five years.

E. Invest over $30 billion in capital expenditures over the next 5 years.

C. Apple will maintain their products' distinctiveness by customizing product design, and developing an increase in battery life by FY 2024.