Distinctive resources and capabilities according

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An enterprise has distinctive resources and capabilities according to V-R-I-O-S. It competes in an attractive industry sector where its economic performance is outstanding. It considers entering a related sector where its resource base would be equally distinctive. However, the new sector has many more competitors than its present sector and its growth prospects are less attractive. Realistically, would the enterprise achieve its accustomed level of economic performance in the new sector, or would it worsen?

Reference no: EM132247249

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